Overview
Reputation and media law
Protect your most valuable asset: Your Reputation.
Today, the media plays a significant role in all aspects of life, business, and government. We advise companies, authorities, public figures, and private individuals on all areas of media law and represent them in court if needed to defend their rights. Our expertise includes the protection of your personality, including privacy, protection against unfair competition, action against civil and criminal defamation, and related fields. Our expertise in reputational matters encompasses all types of media publicity, including print, online, social media, and search engines.
With many years of experience and our network, we are by your side as a reliable, discreet, and solution-oriented partner.
Contact Partner: Daniel Glasl
Our expertise and experience
Our core activities in this area include the following services in particular:
- Media and personality rights (advice on reporting in print and online media, broadcasting, books, and digital publications; protection of personality rights under Art. 28 Swiss Civil Code (ZGB), protection of fairness under Art. 3 of Swiss Unfair Competition Act (UCA), in particular in cases of damage to reputation, defamation, or invasion of privacy, as well as infringement of the right to one’s own image, voice, or words)
- Legal support for print, broadcast, and online media; defense or enforcement of counterstatements pursuant to Art. 28g et seq. CC; advice in connection with investigative journalism and source protection
- Fair trading and advertising law (review of advertising campaigns, in particular regarding unfair competition (UCA), product placement, and influencer marketing)
- Criminal law protection of honor and confidentiality (proceedings for offenses against honor under Art. 173 et seq. Swiss Criminal Code; violation of official and business secrets; publication of prohibited content)
- Protection of personality and reputation in the field of digital applications (legal issues relating to streaming services, social media, and AI-generated content, as well as the liability of (review) platform operators and the right to be forgotten)
- Enforcement of protection of honor and privacy before civil courts, including precautionary measures and super-provisional measures (filing of declaratory, injunctive, and removal claims as well as claims for damages, compensation, and surrender of profits, particularly in cases involving media campaigns) as well as filing of criminal complaints
- International media and reputation law: coordination of proceedings and strategies in cases of cross-border reporting
- Reputation management and crisis communication: advice on the legal management of media crises, coordination with PR agencies, and development of preventive strategies to protect reputation
Our team for Reputation and media law
To the team
Know-how on Reputation and media law
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Das Bundesgesetz über Kommunikationsplattformen und Suchmaschinen (KomPG): Die wichtigsten Änderungen
Was früher Marktplatz und Zeitung waren, sind heute soziale Netzwerke und Suchmaschinen: Sie bestimmen mit wenigen Klicks, welche Inhalte wir sehen – und welche plötzlich verschwinden. Doch wer entscheidet eigentlich, warum ein Beitrag gelöscht oder ein Konto gesperrt wird? Mit dem neuen Bundesgesetz über Kommunikationsplattformen und Suchmaschinen (KomPG) will der Gesetzgeber genau hier ansetzen: mehr Transparenz, mehr Rechte für Nutzerinnen und Nutzer sowie klarere Regeln für die mächtigsten digitalen Akteure unserer Zeit. Die Vernehmlassungsfrist für das neue KomPG läuft am 16. Februar 2026 ab. Die Frage ist nicht ob, sondern wann und in welcher exakten Form es in Kraft treten wird. Wir stellen deshalb in diesem Beitrag die Grundzüge des geplanten Gesetzes vor.
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medienrechts blog: Reputationsschutz und Internet: Zeitwende durch KI?
Stellen wir uns vor: Ein Chatbot wie ChatGPT behauptet fälschlicherweise, eine bekannte Person sei in einen Skandal verwickelt. Oder er verweist auf einen Artikel, der den Ruf einer Person schädigt. Wer trägt dann die Verantwortung – der Autor des ursprünglichen Artikels, unter Umständen sogar die Nutzerin, die den Chatbot befragt, oder der Betreiber der KI selbst?